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Developing, promoting and protecting your brand

Brand protection and portfolio management is an area where retailers are looking for the fullest possible protection at the best possible price.

Our intellectual property team works with many leading retailers in helping them develop, promote and protect their brand. We have an international reputation in the field of internet branding and work on a full range of branding issues, from portfolio management through to advice on registrability of potential marks and domain name issues.

We understand the retail environment and, in particular, the need to provide clear, fast and cost effective advice which leverages off the considerable experience we have gained from working with a wide variety of retail clients.

In addition to our branding work we can also advise you on issues such as trademark infringements and design rights. Our marketing law team can help you to establish effective agreements with media agencies and has broad experience in advising on new campaigns, endorsements and protection of new concepts.