Eversheds International
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Intellectual Property
Branding
Our branding team works regularly with brand owners and know that brand protection and portfolio management is an area that is particularly focused on value. Quite sensibly, brand owners are looking for the fullest possible protection at the best possible price and for efficiencies in service, ease of communication and clear advice on issues such as registrability and infringement.
At Eversheds, we also know that a vast difference has been made to branding strategies as a consequence in the growth of the internet. Our specialists have an intimate knowledge of the ever-changing internet environment and regularly advise brand owners on the very specific issues created by online trading.
The branding team works with many leading household names including, retailers, telecoms companies, financial institutions and manufacturers to help develop, promote and protect their brands. We work with brand owners on a full range of branding issues, from portfolio management, through to advice on the registrability of potential marks, advising on oppositions to trade mark applications, running enforcement programmes, parallel import matters, licensing arrangements and domain name issues.
Main services in this area include:
- advice on clearance searches and filing of trade mark applications
- portfolio management
- advice on the acquisition of rights in trade names, unregistered trade marks, trade dress and logos
- trade mark opposition and revocation proceedings
- negotiating and preparing agreements for the purchase, sale or licensing of trade marks
- exploitation of brands including worldwide business expansion through franchising
- anti-counterfeiting programmes
- parallel import disputes.
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