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Introduction

Today’s challenges

Reputation is everything. It is more than self-esteem, it is a hugely valuable asset. The reputation of a company, an individual or a product may take many years and huge investment to create. 

The digital age has increased the means through which reputation can be attacked (often anonymously).  Once a bad story breaks it can quickly spread through rolling news channels and the internet, perhaps turning a minor local difficulty into a global reputational risk.  Once posted on the internet, material remains there indefinitely unless action is taken. 

Companies are also being held to ever increasing account in respect of their ethical and environmental performance.  The risks to reputation are multiplying.

How we can help

Our reputation management team works alongside clients to control their media portrayal.

When our clients come to us it is usually because what they want most is to have their name kept out of the public domain. We have a consistent track record of intervening strongly and decisively to achieve this, ensuring that potentially damaging coverage is neutered or that potential damage is limited.  

If called in after publication, we advise on how best to correct the position, using creative thinking to counteract bad publicity.  If, as a last resort, litigation is required, we are experts in devising effective strategies to resolve disputes using our RAPID Resolution case management approach.

We also have a highly-praised training product on the use of legal tools to handle the media which we run for directors, in-house lawyers and public relations advisers.