Marketing law - brand building advertising, sponsorship and media
Our team is China is experienced in advising clients on a wide range of issues relating to advertising, sponsorship and marketing services.
Some of our clients are global brands and have required our assistance to protect and build their brand identity. This encompasses strategic IP and trade mark advice combined with marketing arrangements (such as marketing agency agreements, sponsorship agreements, broadcasting agreements and promotional agreements).
We also advise on franchising related marketing issues in the PRC (see our franchising page for details).
Our experience includes advising:
- a multi-national beverages distributor on various marketing, sponsorship and advertising issues in the PRC, and in relation to contracts with TV commercial production houses and advertising agencies,
- a leading coffee shop franchiser on the establishment of several joint ventures and on the grant of trade marks and provision of services to the joint venture for the purpose of opening/operating outlets in China,
- a leading UK clothing retailer on its franchising joint venture and intellectual property licensing in China,
- a leading European multiplayer game company on its game licensing and distribution in China,
- a Japanese electronics company on a sponsor dispute involving advertising Manchester United.
In China Eversheds LLP is a foreign law firm registered with the Ministry of Justice of the People's Republic of China. Under current Chinese regulations, we are allowed to provide information concerning the impact of the Chinese legal environment, but, like all international law firms with offices in the PRC, we are not authorized to issue opinions, determinations, or certifications in respect of, the application of PRC law. We work in cooperation with a number of Chinese law firms. Should you require a legal opinion in respect of any Chinese law matter, we would be happy to assist you in obtaining an opinion from a Chinese firm.