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Trading and distribution

The challenges

Day to day trading can throw up a vast array of competition law issues. How should you structure your distribution network? Should you go for agency and what are the pitfalls? How will you reward your distributors and what are the implications for your pricing strategy? Will a single structure work across the whole of Europe? A dealer wants exclusive territory. Can you give it to him?

From distribution networks to customer contracts, from pricing strategies to trade associations - everyday trading decisions and meetings have a significant impact on your business. The key to addressing competition issues in trading is to have a clear understanding of your market and know where your market strength can be an issue. You need lawyers who can help you understand the risks and use creative thinking to help you find the solutions. 

How we can help

We know the importance of understanding your market and the kind of commercial transactions in which you are involved. We will work with you to understand your objectives. We will consider the strategic options with you to advise on the most appropriate structure to avoid competition law problems, whilst meeting your business needs. Our range of work includes:

• Advising on distribution strategies, establishment and implementation of agency and franchising networks, selective distribution, and tackling problems such as parallel imports and web sales.
• Advising suppliers and customers on pricing strategies including discount, rebate and margin support and bonus schemes.
• The establishment and implementation of joint ventures and collaborations between competitors.
• Drafting trade association rules and constitutions as well as advising members on information sharing.